Consumers think all bottled water brands are the same. But unlike the competition, Nestlé Regional Spring Water is locally sourced.
Team
ECD: Stu Mair, GCD: Gabriel Schmitt, AD: James Meiser, CW, Cécile Robertshaw, AD: Emily Ng
Greatness Springs from Here
As “locals,” Nestlé brands celebrate the greatness in their communities. So, we told stories of local greatness in three different Nestlé regions. First up, 84-year-old Edna Mitchell:
Meet Edna
More Edna
While we celebrated an 84-year-old in the Northeast, in the mid-Atlantic, we found greatness in 10-year-old, Hilde Lysiak.
Meet Hilde
More Hilde
They say everything is bigger in Texas, but we found greatness in one of the smallest towns.
Meet the Yellowhammers
The Results
Ad Age, Ad Age Top 10, Ad Age Editor’s Pick, Creativity Online, Creativity Top 5, AdWeek, Smartbrief, Brand Channel, The Drum, MediaPost, The Wall Street Journal.
Recognition:
AdAge Top 10
AdAge Editor’s Pick
Creativity Top 5
Wall Street Journal
Creativity Online
AdWeek
Smartbrief
The Drum
MediaPost