NFL Kickoff
The NFL needed to get people talking about the upcoming season. So, they joined the conversation already underway. The NFL finally admitted what fans have long suspected – the NFL is scripted.
Team
ECD: Zach Hilder, CD: Jason LaFlore, Matt Turnier, Sr AD: Justin Batten
You Can’t Make This Stuff Up
The NFL needed to get people talking about the upcoming season. So, they joined the conversation already underway. The NFL finally admitted what fans have long suspected – the NFL is scripted.
The Table Read
Octa-doink
Kirko Chainz
Kelce Family Drama
Kirko Chainz
The Results
NFL viewership increased 27% to start the season, casual fans saw NFL games as “must-see TV”, and conversation increased 17x year-over-year. The campaign was covered by nearly all major news networks – beginning with a full segment on the TODAY show. It also garnered organic engagement from major brands and celebrities, got a shoutout at the NFL Honors, and even got love from Taylor Swift’s boyfriend, Travis Kelce.
Hardware:
4x Cannes Lion Shortlists (2x entertainment, 2x social)
1x Clio (1x bronze)
6x Clio Sports (1x gold, 3x silver, 2x bronze)
1x Effie (1x silver)
1x One Show Merit
1x ADC Merit
1x Webby Nomination
Additional Recognition:
AdAge Top 5, Sports Illustrated, NBC, MSN, The Drum, AdWeek, Muse by Clio, Pro Football Network, Bleacher Report, CBS Sports, The US Sun, Fox, Yahoo.
The Results
NFL viewership increased 27% to start the season, casual fans saw NFL games as “must-see TV”, and conversation increased 17x year-over-year. The campaign was covered by nearly all major news networks – beginning with a full segment on the TODAY show. It also garnered organic engagement from major brands and celebrities, got a shoutout at the NFL Honors, and even got love from Taylor Swift’s boyfriend, Travis Kelce.
Hardware:
4x Cannes Lion Shortlists (2x entertainment, 2x social)
1x Clio (1x Bronze)
6x Clio Sports (1x gold, 3x silver, 2x bronze)
1x Effie (1x silver)
1x One Show Merit
1x ADC Merit
1x Webby Nomination
Additional Recognition:
AdAge Top 5, Sports Illustrated, NBC, MSN, The Drum, AdWeek, Muse by Clio, Pro Football Network, Bleacher Report, CBS Sports, The US Sun, Fox, Yahoo.