Peacock
Nobody asked for another streaming service. But NBC was launching one anyway. It was up to us to convince investors that there was something different about this massive new venture.
Team
CD: Roye Segal, ACD: Lauren Donahoe, CW: Zach Stoner
The Best Things in Life
It was a pitch to investors. An announcement to the world. And a manifesto for a new streaming service no one seemed to want.
The Results
Convinced a skeptical public and investing audience that Peacock had value and potential. Got a standing ovation from suit-and-tie investors and made a few people cry.
Results:
Initial positive reception – Peacock exceeded Comcast’s internal expectations in both monthly active users and time spent viewing.
Exceeded Management Launch Forecasts – Management forecast 30 million to 35 million U.S. viewers by 2024. By the first quarter of 2024, Peacock reached 34 million paying subscribers, a 55% increase compared to the previous year.
Revenue boost – Peacock’s revenue has been increasing significantly. In Q1 2024, Peacock’s revenue grew 54% year-over-year to $1.1 billion.
Higher Ad Revenue – Peacock helped Comcast acquire a higher domestic and advertising revenue, contributing to its greatest ad sales year-to-date at the time of launch.
Fastest Growing Streaming Service – Peacock has become the fastest growing streaming service in the US – now accounting for 1.3% of US TV screen time.
International Subscriptions – Peacock is the 7th most subscribed streaming platform in the world, due in large part to its successful launch and rollout in the United States to both Xfinity and general customers