Spotify Advertising
The internet is a tough place for advertisers. It's toxic, distracting, and noisy. But Spotify is a digital oasis – home to an audience of fully immersed listeners.
Team
ECD: Gary Resch, CD: Alex Abrantes, ACD: James Meiser, SR AD: Justin Batten, AD: Andrew Mikhael
Bubbles
Spotify listeners are more engaged than any other audience. So we brought their immersion to life in a film that showed advertisers the true power of a receptive listener.
A Song for Every CMO
Then, we grabbed the attention of CMOs everywhere – using the same tool we were asking them to use – Spotify.
Click the image below to watch the case study or listen to the jams here.
The Results
Generated over 1 billion impressions, 75% year-to-year growth, €1 Billion ad revenue for the first time ever, and resulted in the best year in Spotify Advertising history.
Hardware:
4x Cannes Lions (2x gold, 1x silver, 1x bronze)
2x D&AD Pencils (1x graphite, 1x wood)
8x Clios (1x gold, 3x silver, 4x bronze)
2x Andy’s (2x gold)
4x One Show Pencils (2x gold, 2x bronze + 1 Merit)
8x London International Awards (3x gold, 3x silver, 2x bronze)
1x Webby Award
1x WARC (Silver)
Vimeo Staff Pick
The Drum B2B Awards (Best Digital Campaign, Most Innovative or Creative Use of Content, Brand of the Year)
Creativity Awards (Best B-to-B Campaign)
Additional Recognition:
Vimeo Staff Pick, AdAge (Editor’s Pick), 3 Clio shortlists, 19 One Show shortlists, 5 ADC shortlists, and 4 AICP shortlists. Also featured in AdWeek, the Drum, Emerce, Marketing Week, Muse by Clio, Reason Why, and the Wall Street Journal.