Amtrak
Travelers blindly accept the indignities of air travel. Amtrak offers the travel experience airline passengers dream of.
Team
ECD: Stu Mair, GCD: Gabriel Schmitt, ACD: Greg Nance, ACD: Berto Santana, ACD: Kat Dudkiewicz, AD: Justin Batten
A Better Way to Travel
People wish for a better way to travel.
It already exists.
OOH
The best travel choice was obvious.
So was the copy.
The Results
11+ million views in 48 hours, completion rates 56% above benchmark, click-through rates 50% above benchmark.
Recognition:
Adland
Ads of Brands
Agency Spy
Bloomberg Businessweek
Chicago Tribune
Coloribus
The Hill
USA News Guide
The Washington Post