Black Ops 6 Reveal
Black Ops is the most controversial and badass part of the Call of Duty world. It doesn’t take place on the battlefield - it’s all in the shadows. And nothing is ever as it seems. So, to bring people into the world of the game, we acted like the soldiers – spreading covert messages from the shadows that warned the public not to trust the institutions in power.
Team
ECD: Zach Hilder, GCD: Eugene Fuller, ACD: Gideon Gallard, SR WR: Jeff Pelton, SR AD: Justin Batten, EP: Jennifer Cursio, PR: Tanya Zaccaro, BRAND: Will Nader, Christina Calabrese
Target #1
The ultimate symbol of American leadership and democracy.
Target #3
The ❤️ of American Culture and Media
Target #4
The World – with the help of Sheperd Fairey.
Target #5
The World with the help of the almost-real Channel 6 News.
The Results
Terrified South Dakota residents, press, and state representatives. Campaign trended #1 on X, Reddit, and YouTube. Became the most famous Call of Duty reveal of all time and one of the most successful video game title reveals ever. Generated over 100 million organic views. Sold out the New York Post for the first time since the 2020 election.
Press + Early Results:
IGN
Additional Recognition:
Shared by Worldstar, Complex, Unilad, and others. Full TV segments on local South Dakota news and an organic reaction from Kai Cenat. Became one of the most successful days in CharlieIntel history. Wild postings were stolen immediately, Rushmore creative was illegally reprinted on t-shirts sold online, and the newspaper covers are being sold as collector’s items on eBay.