COVID-19
Together, we can slow the spread.
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Facing an unprecedented pandemic, the White House needed help getting life-saving messages out to the American public.
They turned to us for help.
To capture the experience of living safely through the pandemic, we used photos we captured ourselves of friends, families, and pets.
Every frame of the spot was reviewed, revised, re-reviewed, re-revised, and eventually approved by the CDC and the White House Task Force (including Mike Pence).
OOH | Print
Photo and graphic OOH/print ran across the country.
To supplement the campaign, we reached out to the full portfolio of NBCUniversal talent and gave them scripts and prompts to create videos from home. From those videos, we created these:
Watch more pieces or scroll on
Press:
ABC, Ad Age, AdWeek, Ads of the World, Axios, CNBC, CNET, Deadline, DesignTaxi, E!, Forbes, Fox, HBO, Huffintgon Post, LBB, Medium, Muse by Clio, Today, US Embassy, Variety, The Wrap, and The White House.
Team:
Designer: Andrey Azizov, AD: Yujin Lee, CW: Zach Stoner, CW: Nick Hart, CD: Julien Du Plessis