Dress for Success
The charity Dress for Success needed to boost awareness and support. Research showed that the most supportive audience was successful women who wanted to help other women..
Team
ECD: Stu Mair, GCD: Gabriel Schmitt, AD: Emily Ng
Open Door Project
For its 20th Anniversary, Dress for Success wanted to draw more attention and donations than ever before. We responded by creating their first-ever global social movement.
It started with one shoe and one video
The Case Study
With that, we started a movement that inspired women around the world to open doors for one another.
The Results
Generated 10+ million impressions and drew donations from all around the world. Became a cornerstone of the year’s fundraising gala and a focal point of their anniversary.
Celeb Endorsements:
Laila Ali
Lisa Loeb
Lori Greiner
Rebecca Minkoff
Tori Burch
Betty Liu
Natalie Suarez
Andi Dorfman
Tai Beauchamp
Jane Francisco
Thai Lee
Additional Recognition:
The campaign was also mentioned on Ad Age, Huffington Post, Look to the Stars, LBB, Talbots, and several local news networks.