Lowe's
Lowe's target, avid DIYers, overindexes in its affinity for football. But, Home Depot already had a big presence in the NFL. So, Lowe's had to stand out.
Team
CD: Roye Segal, CW: Zach Stoner
Rodney’s Changed
A lot of DIYers love football.
And this football legend just fell in love with DIY.
The Results
Won Lowe’s national business for NBC – growing the client partnership exponentially. The original campaign drove a 2% growth in sales. The extension of the partnership gave Lowe’s full home improvement ownership on TV’s #1 football network.
The work also earned a Gold Clio in 2021.