Nestlé Waters
After a decade, Call of Duty decided to bring back one of it's most infamous villains. It was up to us to show audiences why after all this time away, he was scarier than ever. For the first time, an advertising concept changed both the lore and design of a character in the game itself
Team
ECD: Zach Hilder, CD: Ted Kapusta, Sr AD: Justin Batten & Gideon Gallard
Greatness Springs from Here
As “locals,” Nestlé brands celebrate the greatness in their communities. So, we told stories of local greatness in three different Nestlé regions.
First up, 84-year-old Edna Mitchell:
While we celebrated an 84-year-old in the Northeast, in the mid-Atlantic, we found greatness in 10-year-old, Hilde Lysiak.
Meet Hilde
They say everything is bigger in Texas, but we found greatness in one of the smallest towns.
Meet the Yellowhammers
The Results
Ad Age, Ad Age Top 10, Ad Age Editor’s Pick, Creativity Online, Creativity Top 5, AdWeek, Smartbrief, Brand Channel, The Drum, MediaPost, The Wall Street Journal.
Recognition:
AdAge Top 10
AdAge Editor’s Pick
Creativity Top 5
Wall Street Journal
Creativity Online
AdWeek
Smartbrief
The Drum
MediaPost