NFL Kickoff
You Can't Make this Stuff Up
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The NFL needed to get people talking about the upcoming season.
So, they joined the conversation already underway. The NFL finally admitted what fans have long suspected - the NFL is scripted.
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Recognition:
1 Gold Clio, 3 Silver Clios, 2 Bronze Clios, AdAge Top 5.
Results:
The campaign was covered by nearly all major news networks, garnered organic engagement from major brands and celebrities, and even got love from Taylor Swift's boyfriend, Travis Kelce.
Team:
ECD: Zach Hilder, CD: Jason LaFlore, Matt Turnier, Sr AD: Justin Batten