Ad Council
LGBT Acceptance | Buzzed Driving
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Beyond I Do
In 30 states, LGBT Americans can legally be fired from their jobs, kicked out of their homes, or denied services like medical treatment, because of who they are and who they love.
Told through the voice of the mother of an LGBT son, our story let Americans know, if American rights are inaccessible to some, the American Dream is broken for all.
Results:
Gold Winner at New York AAF. Named one of the top 5 PSAs of 2019 by Campaign US. Also featured on Business Wire, BroadcastingCable, The Drum, George Takei's Instagram, and Mashable.
Team:
CD: Roye Segal, CD: Sam Charlip, ACD: Lauren Donahoe
Buzzed Driving
For generations, Ad Council has been reminding Americans not to drink and drive. But drivers still think it’s okay to drive after a drink or two.
Buzzed Driving is drunk driving. And when you see signs you're buzzed, you should get a ride home.
Print | OOH
This is a selection of the print and OOH elements that ran across the country to accompany the spot.
Results:
Initiated a repeat creative relationship between NBCUniversal and the AdCouncil, which lead to the creation of several national, 360, and award-winning creative executions.
Team:
CD: Roye Segal, CW: Zach Stoner