Dress for Success
Open Door Project
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The charity Dress for Success needed to boost awareness and support.
Research showed that the most supportive audience was successful women who wanted to help other women.
The #OpenDoorProject encouraged women around the world use their shoes to symbolically open the door for other women with a global-scale social launch.
Press:
Generated 10+ million impressions. The movement attracted celebrity participation from Laila Ali, Lisa Loeb, Lori Greiner, Tory Burch, and many more. The campaign was also mentioned on Ad Age, Huffington Post, Look to the Stars, LBB, Talbots, and several local news networks.
Team:
Art Director: Emily Ng, GCD: Gabriel Schmitt, ECD: Stu Mair