Amtrak
Break the Travel Quo
Scroll Down
Scroll Down
Scroll Down
Scroll Down
Scroll Down
Scroll Down
Scroll Down
Travelers blindly accept the indignities of air travel.
Amtrak offers the travel experience airline passengers dream of.
To grab the attention of the jaded airline travelers, we teased the launch of a fake airline that offered a better way to travel.
Then, we revealed that no such airline exists, but Amtrak does.
OOH | Print
The best travel choice was obvious.
So was the copy.
Results :
11+ million views in 48 hours, completion rates 56% above benchmark, click-through rates 50% above benchmark.
Press :
Ad Age, Adland, Ads of Brands, Agency Spy, Bloomberg Businessweek, Chicago Tribune, Coloribus, The Hill, Metro Magazine, Skift, Travel and Tour World, USA News Guide, and The Washington Post.
Team :
Art Director: Justin Batten, ACD: Greg Nance, ACD: Berto Santana, ACD: Kat Dudkiewicz, GCD: Gabriel Schmitt, ECD: Stu Mair