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Lowe's target, avid DIYers, overindexes in its affinity for football.
But, Home Depot already had a big presence in the NFL.
So, Lowe's had to stand out.
Results:
Won a Gold Clio and drove a 2% growth in sales. The campaign gave Lowe’s full home improvement ownership on TV’s #1 football network in 2019.
Team:
Copywriter: Zach Stoner, CD: Roye Segal