Lowe's
Rodney's Changed

Lowe's target, avid DIYers, overindexes in its affinity for football.

But, Home Depot already had a big presence in the NFL.

So, Lowe's had to stand out.





Results:

Won a Gold Clio and drove a 2% growth in sales. The campaign gave Lowe’s full home improvement ownership on TV’s #1 football network in 2019.

Team:

Copywriter: Zach Stoner, CD: Roye Segal

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Lincoln Financial
Responsibility of Love