Film Promotion
Night School | Captain Marvel | The Spy Who Dumped Me
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Night School
To promote “Night School,” Universal Pictures wanted to reach comedy-loving sports fans. We got the brief one week before the airdate, with a talent requirement to shoot the spot in under 30 minutes.
Results :
Gold Promax Winner for Sports Directing.
Team :
CD: Roye Segal, CD: Justin Chen
Captain Marvel
Superhero films were nothing new. But Captain Marvel was. So we had to get new audiences excited about this new breed of hero.
Using 90’s icons, Kris Jenner and Lisa Rinna, we created a female talent powerhouse that got reality TV audiences excited about Captain Marvel.
Press :
Bustle, CBR, Cinema Blend, Cracked, Daily Mail, The Hollywood Reporter, Hot New Hip Hop, Movie Dash, MSN, Pajiba, People, Screenrant, US Magazine, W Magazine
Results :
Fan art – yes, we actually had fan art for a commercial. Liked by the world's youngest billionaire, J Lo, and future attorney, Kim Kardashian West. Called "genius" by Kendall Jenner. Oh, and 4 million views in the first 48 hours.
Team :
CD: Roye Segal, ACD: Lauren Donahoe
The Spy Who Dumped Me
We had to give audiences a feel for the film, its action, and its comedy, without giving away any of its unexpected twists.
Unlike most spy movies, the heroes of this film aren't spies – they're ride-or-die best friends. So, we'd show how other best friends respond in spy situations.
Watch more Spy School or scroll on.
Results :
Won a silver ProMax for "Brand Integration Using Multiple Media" and encouraged the client to return the following year with an increased buy.
Team :
CD: Roye Segal, ACD: Lauren Donahoe