Spotify Advertising
All Ears on You
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Spotify Advertising
The internet is a tough place for advertisers. It's toxic, distracting, and noisy. But Spotify is a digital oasis – home to an audience of fully immersed listeners.
The Video
The Audio
A Song for Every CMO
CMOs want to get the attention of their audiences. But they tend to think video first. So, as a demonstration of the power of having "All Ears on You," we made attention-grabbing songs just for them.
The Case Study
The Tracks
Recognition:
2 Gold Lions, 1 Silver Lion, 1 Bronze Lion, 1 Graphite Pencil, 1 Wood Pencil, 2 Gold Andy's, 1 Gold Clio, 3 Silver Clios, 5 Bronze Clios, 1 OneShow Merit, 1 Silver WARC, 3 Clio shortlists, 19 One Show shortlists, 5 ADC shortlists, 4 AICP shortlists, Creativity Awards' Best B-to-B Campaign, Vimeo Staff Pick, AdAge (Editor’s Pick), AdWeek, the Drum, Emerce, Marketing Week, Muse by Clio, Reason Why, and the Wall Street Journal.
Results:
Generated over 1 billion impressions, 75% year-to-year growth, €1 Billion ad revenue for the first time ever, and resulted in the best year in Spotify Advertising history.
Team:
ECD: Gary Resch, CD: Alex Abrantes, ACD: James Meiser, SR AD: Justin Batten, AD: Andrew Mikhael, EP: Chris Lenz