Lincoln Financial
Responsibility of Love
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Liking others is easy. Loving them is hard.
We do everything for those we love, including planning for their future.
Lincoln Financial understands who you're planning for and why.
That's the responsibility of love.
TVC
This is my favorite of a series of spots featuring real Lincoln Financial customers and their loved ones. In this case, a son and his father.
Print | OOH
This is a selection of some print and OOH pieces for "The Responsibility of Love."
Results:
Won several financial communications awards. Featured in Ad Age, AdWeek, Business Wire, Creativity Online, and Media Post.
Team:
Art Director: Justin Batten, ECD: Stu Mair, ECD: Lisa Rettig-Falcone, ECD: Steve Kashtan, ACD: Ricky Lu, ACD: Greg Wikoff