Modern Warfare III
After a decade, Call of Duty decided to bring back one of it's most infamous villains. It was up to us to show audiences why after all this time away, he was scarier than ever. For the first time, an advertising concept changed the game (like the actual video game).
Team
ECD: Zach Hilder, CD: Ted Kapusta, Sr AD: Justin Batten & Gideon Gallard
Vladimir Makarov
The most feared villain in video game history had been locked away in a Russian gulag for decades.
And now, he’s back.
Makarov, Meet Your Maker
Our tatted-up take on Makarov was so popular with the gamers, Call of Duty asked for the files so they could build him into Warzone as a playable character.
The Results
Trended #1 on YouTube within 5 hours and remained trending for two days. Resulted in the highest-ever number of pre-orders and MW3 became the second-highest-selling game of the year.
Recognition:
Forbes
MSN
The Drum
IGN
Little Black Book
Comicbook
Source
Dot eSports
Gamespot
Game Informer
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